Our Philosophy
At GA Salons, we believe in creating more than just beautiful hairstyles. We craft experiences that celebrate individuality and enhance natural beauty through our Italian-inspired artistry and London sophistication.
Naples first. Then Milan. Then London.
Craft runs in the family — Gennaro's father is a craftsman in textiles and design. Gennaro chose hair, at sixteen, in one of Naples' most renowned salons.
A hair academy in Milan came next, then fifteen years as a colourist on London salon floors. In 2015 he opened the first GA salon in Wimbledon, built on a single idea: beauty through nature — healthy hair, coloured with plants, given the time it needs.
Today the house he started spans four London neighbourhoods, Roma and Jeddah — and still trains its own hands, in its own academy, with its own colour.
Gennaro Dell'Aquila — founder
Putting an end to chemical colouring.
We value truth over hollow words. Here at GA, natural and organic are the core of our ethos. We handcraft our treatments and dyes using only fresh, herbal ingredients.
We avoid synthetics, staying true to our commitment to nature. When we say natural, it is not a trend—it is our promise.
Our Natural Promise
Every product that touches your hair is made from carefully sourced herbal ingredients, free from harsh chemicals and synthetic additives.
Pigments — ground from plants, weighed by hand
100% Chemical-Free Promise
Your hair deserves the purest care. We have eliminated every harmful substance to give you truly natural beauty.
Natural Colouring
At our salons, we're dedicated to bringing out the natural beauty of your hair through nourishing organic products. Our methods are kind to your hair and scalp while producing stunning, long-lasting results.
Pure. Natural. Beautiful.
What We DO NOT Use
NO chemicals
NO parabens
NO carcinogens
NO synthetic fragrances
NO nanoparticles
NO animal testing
Perfect For Everyone
✓Pregnant women and nursing mothers
✓Chemotherapy and medical treatment patients
✓Sensitive skin and allergy sufferers
✓Anyone seeking healthier hair over time
Time Is a Partner Here
Our philosophy is based around a deeper understanding of natural, curative products. When using chemicals over a long period of time, hair weakens and you become a slave to the maintenance that follows.
It is our belief that using our methods we can create beautiful, glossy hair that grows healthier over time.
"We offer a wide range of treatments to suit our clients, but we encourage and help them to gradually move away from harmful chemical processes, and embrace natural alternatives."