GA Salons — London · Roma · Jeddah
Colour from flowers, roots and leaves.
Plant-based hair colour, researched with Sapienza University of Rome and practised in four London neighbourhoods since 2015. No ammonia, no peroxide — and no shortcuts.
Book a consultationNaples first. Then Milan. Then London.
Craft runs in the family — Gennaro's father is a craftsman in textiles and design. Gennaro chose hair, at sixteen, in one of Naples' most renowned salons.
After a hair academy in Milan and fifteen years as a colourist on London salon floors, he opened the first GA salon in Wimbledon in 2015 — built on a single idea: beauty through nature. Healthy hair, coloured with plants, given the time it needs.
Results here are built across visits, not forced in one sitting. Time is a partner in the work, not the enemy of it.
Gennaro Dell'Aquila — at the colour bench
Every colour we make begins as a plant.
Copper and auburn depth, conditioning as it colours.
Cool depth for brunettes and near-black.
Soft, natural browns from the husk.
Golden light for blondes, gently.
Warm honey tones from the root.
Flowers, roots, leaves and mineral salts — formulations researched with Sapienza University of Rome. Free of ammonia, PPD, resorcinol and peroxide.
Hair & Beauty.
Hair
Natural Colouring Colour from henna, herbs and plant pigments — zero ammonia, zero peroxide — that strengthens hair with every visit Balayage & Shatush Hand-painted light, placed where the sun would put it Colour Correction Patient, staged repair work — from box-dye rescue to full transformation Precision Cutting Cut to your bone structure, texture and life, the Italian way Signature Blow Dry Volume and shine that last past the weekend Hair Treatments Herbal SPA rituals, bond repair and scalp care Bridal Trials, timelines and a calm morning-ofEvery new client begins with a consultation. Full price list
We look after people, not appointments.
You're welcomed by name, and something cool to drink arrives before you think to ask for it.
The rooms are Italian by nature — conversation, espresso, marble and wood, and nobody watching the clock.
Every visit begins with a consultation: your hair, your plans, and only then the work.
Time is a partner here. Beautiful hair is built across visits — we would rather get you there well than get you there today.
The sitting corner — stay a while
London, Italy and Saudi Arabia.
Chelsea 3 Bray Place, London, SW3 3LL
Off the King’s Road
South Kensington 27 Thurloe Street, London, SW7 2LQ
Hair & beauty, two floors
Notting Hill 2 Wellington Terrace, London, W2 4LW
The neighbourhood salon
Wimbledon 154 Arthur Road, London, SW19 8AQ
The first — 2015
Roma Via al Quarto Miglio 93, 00178 Roma
GA by Giorgia Tosti
Jeddah Hotel Shangri-La, Al Kurnaysh Br Rd, Jeddah, 23611
Hotel Shangri-La“Natural stuff; plants and roots, with none of the chemicals.”TIME OUT LONDON — 2024
In print — Vogue · Tatler · Harper's Bazaar · Elle · Cosmopolitan · Grazia · Marie Claire · Vanity Fair · HELLO! · Metro · Time Out
Born in London salons. Crafted in Italy.
Care, from herbs.
Plant-based haircare created after fifteen years at the colour bench — thistle, saffron and honey, cold-extracted and made in Italy under EU cosmetic regulation. Evera is Neapolitan for herbs.
everahair.comColour, without compromise.
The house's own professional system — colour, treatment and gloss in a single application. Thirty shades across ten levels. Ammonia-free, PPD-free, neutral pH. Used in every GA salon.
keylumapro.comGet In Touch
Questions, or unsure where to start? Write to us — a consultation is always the first step