DAILY NOURISHING AND STRENGTHENING TREATMENTS FOR ALL TYPES OF HAIR.

Hair that is frequently needs to be subjected to a ritual that unites delicate cleansing, hydration and invigoring with protection from oxidating, mechanical and thermal stresses tied to styling. The DAILY ACT line supplies the right combination of hydration, protection and shine, increases strength and resistance and prevents the formation of split ends.

REVITALIZING METHOD FOR FINE AND FLOPPY HAIR.

Thin fine hair are more vulnerable to external agents and subject to static electricity: this is why they are prone to have difficulties maintaining styling. Light, aimed formulations are needed to improve its look. Formulas which cleanse delicatly, increase volume, strength and density. XVOLUME is composed of a delicate and slightly hydrating hair bath which cleanses and invigorates the hair and a spray which lifts the hair from the roots. Hair appear stronger, bouncy and find body and volume.

SILKY SYNERGY FOR FRIZZY, VERY DRY AND POROUS HAIR

To regulate frizzy, thick and unstructured hair one must act on two fronts: infuse nutrients deeply in the hair fiber and polish the superficial surface. Frizzy and dull hair is, in fact, characterized by uplifted and irregular cuticles. When in this state, the hair surface does not reflect light and hair appears dull and opaque. SILK’N GLOW cleanser brings a first regulating effect. The nutritious treatment transforms hair matter in pure silk. The serum is the final touch that coats the hair with micro-particles of light. A synergy of restructuring, nourishing and silkening active ingredients. Biodynamic Oats, organic Cupuaçu butter and ethical Brazilian Nut makes for soft and shiny hair: pure silk.

ANTIOXIDANT TREATMENT FOR DYED HAIR AND HAIR WITH HIGHLIGHTS OR LIGHTENING.

The brilliance of colored hair is intense, magnetic, seductive. But dyed hair, being treated chemically, remain sensitive to UV rays and to external agents: it is therefore fundamental to adopt a treatment program that preserves its brilliance in time. COLORUP offers a delicate cleansing and polishing action that allows the cuticles to retain the color pigments and proceed with the protective mask, anti-oxidant and nutritive treatment which intensifies the color and renders it long-lasting. A unique ritual which takes advantage of a cocktail of the most powerful antioxidants present in nature: organic Goji, biodynamic Red Vine and Fire Tulip Tree.

BOUNCE AND HYDRATION FOR NATURALLY CURLY OR PERMED HAIR

The synergic treatments in the BECURLY line acts the needs of curly hair at 360°. The hair bath and mask favor rehydration and help detangle knots, carrying nutrients and sealing scales that, in curly hair, often result lifted determining dullness. Curly potion is an honest to goodness bounce elixir, which with its fine texture, gives support, definition and separation. The synergy of biodynamic Licorice, organic Hypericum and ethical Crabwood give nourishment, bounce and vigor.

SUMMER RECIPES FOR HEALTHY, SHINY HAIR AND SKIN.

Sunway is the ow program that provides to hair and body nutrients and antioxidants needed during the summer: against oxidative stress, structural damage, dehydration. All treatments are accompanied by the fresh and fragrant aromatherapic harmony of the essential oils of Biodynamic Fennel, Biodynamic Lemon, Mandarin Orange, Sweet Orange And Bergamot, which make for an energising and toning treatment.

OW MEN IS THE COLLECTION OF FACIAL, BEARD, BODY AND HAIR PRODUCTS THAT ENCLOSES THE POWER OF THREE EXTRAORDINARY MANIFESTATIONS OF NATURE IN EVERY FORMULA

Oway research has captured the exceptional antioxidant and antiaging properties contained inprimordial active ingredients, developed green chemistry techniques to obtain the most advanced techno-botanicals, and followed cultivation of plants, flowers and trees to extract the purest and most effective biodynamic ingredients from them. PRIMORDIAL ACTIVE INGREDIENTS from the most extreme habitats. TECHNO-BOTANICALS from the most progressive green chemistry.